{Asar Amirka ta ga ci gaba mai fashewa a cikin daskare-bushe alewakasuwa, wanda yanayin mabukaci ke motsa shi, abubuwan da ke cikin kafofin watsa labarun hoto, da karuwar buƙatun sabbin magunguna. Tun daga farkon ƙasƙantar da kai, busasshiyar alewa ta rikide zuwa wani babban samfuri wanda a yanzu mabukaci daban-daban ke ƙawata shi. Wannan canjin kasuwa yana wakiltar duka dama ga samfuran alewa da ƙalubalen masu kaya don biyan sabbin buƙatu don inganci da iri-iri.
1. Farkon Candy-Busasshen Daskare a Amurka
Fasahar bushewa daskare ta kasance shekaru da yawa, ana amfani da ita a asali wajen adana abinci don balaguron sararin samaniya da aikace-aikacen soja. Koyaya, sai a ƙarshen 2000s ɗin daskararren busasshen alewa ya fara kamawa azaman abun ciye-ciye na yau da kullun. Tsarin daskare-bushe alewa ya ƙunshi cire duk danshi daga alewa yayin da yake riƙe ɗanɗanonsa da tsarinsa. Wannan tsari yana haifar da kintsattse, ƙwaƙƙwaran rubutu da ƙarin dandano mai ɗanɗano idan aka kwatanta da alewa na gargajiya. Hasken haske da jin dadi mai gamsarwa ya zama babban abin damuwa tare da masu amfani, musamman a cikin mahallin kayan abinci wanda ya ba da sabon kwarewa mai ban sha'awa.
Tsawon shekaru, alewa da aka bushe daskare ya kasance samfuri mai kyau, ana samunsa a cikin zaɓaɓɓun shagunan musamman ko ta manyan dillalan kan layi. Koyaya, yayin da dandamalin kafofin watsa labarun kamar TikTok da YouTube suka fara girma cikin shahara, bidiyon bidiyo na hoto da ke nuna nau'ikan nau'ikan laushi da dandano na busassun alewa sun motsa samfurin zuwa ga al'ada.
2. Tasirin Kafafen Sadarwa Na Zamani: Mai Taimakawa Ci Gaba
A cikin 'yan shekarun da suka gabata,daskare-bushe alewaya fashe a cikin farin jini musamman saboda shafukan sada zumunta. Platforms kamar TikTok da YouTube sun zama masu tuƙi mai ƙarfi na abubuwan da ke faruwa, kuma busasshiyar alewa ba banda. Bidiyon hoto mai hoto da ke nuna alamun alewa suna gwaji tare da busassun tsutsotsin gummy, alewar bakan gizo mai tsami, da Skittles sun taimaka wajen haɓaka sha'awa da jin daɗin wannan rukunin.
Masu cin kasuwa sun ji daɗin kallon canjin alewa na yau da kullun zuwa wani sabon abu gaba ɗaya - sau da yawa suna fuskantar mamakin ƙwaƙƙwaran rubutu, ɗanɗano mai zafi, da sabon sabon samfurin kansa. Kamar yadda samfuran alewa suka fara lura, sun fahimci cewa za su iya saduwa da buƙatun buƙatu na musamman, abubuwan ciye-ciye masu ban sha'awa waɗanda ba kawai jin daɗin ci ba har ma da cancantar Instagram. Wannan canjin halin mabukaci ya sanya kasuwar alewa busasshiyar daskare ta zama ɗayan sassa mafi girma cikin sauri a cikin masana'antar abun ciye-ciye.
3. Tasirin Mars da Sauran Manyan Alamomi
A cikin 2024, Mars, ɗaya daga cikin manyan masana'antun alewa a duniya, ya gabatar da nasa layinDaskare-bushe Skittles, kara tabbatar da shaharar samfurin da kuma bude kofa ga sauran kamfanonin alewa. Yunkurin Mars zuwa cikin busasshen sararin samaniya ya nuna wa masana'antar cewa wannan ba samfuri ne mai kyau ba amma ɓangaren kasuwa mai girma wanda ya cancanci saka hannun jari a ciki.
Tare da manyan kayayyaki irin su Mars suna shiga kasuwa, gasar tana daɗaɗaɗaɗaɗawa, kuma yanayin yanayin yana canzawa. Ga ƙananan kamfanoni ko sababbin masu shiga, wannan yana ba da ƙalubale na musamman - ya yi fice a kasuwa inda manyan 'yan wasa ke shiga yanzu. Kamfanoni kamar Richfield Food, waɗanda ke da fiye da shekaru 20 na gwaninta a cikin bushewa-bushewa da masana'antar alewa mai ɗanɗano, suna da kyakkyawan matsayi don saduwa da wannan ƙalubale ta hanyar ba da samfuran busassun busassun samfuran da abin dogaro, sarƙoƙi mai inganci.
Kammalawa
Kasuwar alewa da aka bushe daskare ta Amurka ta sami gagarumin sauyi, tana tasowa daga samfuri mai kyau zuwa abin mamaki. Kafofin watsa labarun sun taka muhimmiyar rawa wajen rura wutar wannan tashin, kuma manyan kayayyaki kamar Mars sun taimaka wajen tabbatar da dorewar rukunin. Don samfuran alewa da ke neman yin nasara a wannan kasuwa, haɗewar samar da inganci, sabbin kayayyaki, da amintattun sarƙoƙi suna da mahimmanci, kuma kamfanoni kamar Richfield Food suna ba da ingantaccen dandamali don haɓaka.
Lokacin aikawa: Nuwamba-29-2024